黛博拉·德隆博士.D.

黛比·德隆摄
Program Director; Professor of Marketing
412-365-1192
Falk - 116A

家乡:弗吉尼亚州安纳代尔
2006年加入查塔姆国际事务研究所

兴趣的学术领域

可持续经营战略，员工敬业度，营销教育

个人兴趣领域

帆船，跑步，读书俱乐部

BIOGRAPHY

Dr. DeLong joined the faculty of the Department of Business and Entrepreneurship at Chatham University in 2006. 她教各种市场营销, management and sustainability courses at the undergraduate and graduate levels. 在查塔姆之前，博士. DeLong是杜兰大学市场营销学临床教授. 在学术界之前, Debbie led marketing research and business analytics efforts for Entergy Corporation across residential, 商业及工业市场. She directed competitive analysis and marketing research programs for clients in insurance, automotive, healthcare, technology, banking and other industries at the advertising/PR firm Bozell Worldwide. 黛比在企业员工敬业度方面做过广泛的咨询, 业务可持续性, 营销策略方面的努力. She is an active member of the Pittsburgh professional chapter and national collegiate division of the American Marketing Association. 她创立并担任屡获殊荣的查塔姆营销协会(Chatham Marketing Association)的顾问. Dr. 德龙的主要研究兴趣是可持续的商业实践, 品牌战略, 员工敬业度. She presents her research at numerous professional and academic conferences and has published in Journal of Applied Psychology, 营销管理杂志, 商业教育杂志, 市场营销教育杂志, 以及其他渠道.

EDUCATION
  • Ph.D. 工业/组织心理学. 内布拉斯加州大学林肯分校., 1999
  • M.A. 工业/组织心理学. 内布拉斯加大学，奥马哈，东北., 1994
  • B.A. Psychology. Vassar College. 纽约波基普西., 1986
AWARDS 
  • 2022年，美国市场营销协会终身成就奖
  • 2020年最佳论文奖，MMA秋季教育者会议
  • 2017-18, 2011-12, 2009-10, Chatham Student Organization Advisor of the Year, Chatham University
  • 2016年Cengage最佳论文奖，MMA秋季教育者大会
  • 2014-15英国波胆网站布尔教授
  • 2013 Distinguished Educator of the Year, Pittsburgh American Marketing Association
  • 2010 Hugo G. 威尔士杰出大学AMA教师顾问奖
  • 匹兹堡论坛报新闻人物- 2010年5月18日
  • 2009-10年度查塔姆学院学生组织顾问
ACHIEVEMENTS
  1. 可持续发展实践(10/22). Invited panelist for CEOs for Sustainability C-Suite Summit event hosted by Sustainable Pittsburgh, DMI公司和卡内基梅隆大学.
  2. DeLong, D. & Chatham University Business Undergraduate Capstone Program (Fall, 2021). 可持续发展的首席执行官:引领前进的迷你案例系列. 匹兹堡，宾夕法尼亚州:可持续发展的匹兹堡.
  3. Beal, P., Hays, C., & DeLong, D. (2020). Effective peer-to-peer (P2P) fundraising with Generation Z and Millennials. Pittsburgh American Marketing Association 2019-20 Marketing Strategy Case Competition: United Way of Southwestern Pennsylvania (UWSWPA). 匹兹堡，宾夕法尼亚州:美国市场营销协会.
  4. 践行可持续发展理念(8/20). Invited plenary to Evoqua Water Technologies management and staff on behalf of the Pittsburgh AMA Visiting Professor’s Program.
  5. DeLong, D. (2018A). 员工对可持续发展的投入. In G. Johnson (Ed.) SWPA的资料及资源指引. 匹兹堡，宾夕法尼亚州:可持续发展的匹兹堡.
  6. 德龙，D (2018B). “Meds After Peds”: Bridging the Health Care Gap between Pediatrics and Adulthood. Pittsburgh American Marketing Association 2017-18 Marketing Strategy Case Competition: MedExpress. 匹兹堡，宾夕法尼亚州:美国市场营销协会.
  7. Highmark & Chatham University: Employee Engagement in Sustainability Topline Results (10/18). Invited presenter at the Materials and Resource Management Summit, hosted by Sustainable Pittsburgh.
  8. Rhodes, K., & DeLong, D. (2016). American Marketing Association 2016-17 Collegiate Case Competition: eBay. 芝加哥，伊利诺伊州:美国市场营销协会.
  9. Schibrowsky, J. & DeLong, D. (2014). American Marketing Association 2014-15 Collegiate Case Competition: Glacéau’s vitaminwater. 芝加哥，伊利诺伊州:美国市场营销协会.
ORGANIZATIONS
  • 营销管理协会主席，2022-2023年
  • President, Collegiate Chapters Council, American Marketing Association, 2017-2018
  • 营销管理协会理事，2016年至今
  • 指导委员会, 可持续的匹兹堡职业选手, 2014-present
  • 美国市场营销协会，2014-2020
选定的出版物
  • DeLong, D. (2011). 向后期采用者推销可持续性. 福特汉姆大学:积极营销会议论文集，8-14. 
  • DeLong, D. (2012). 无意剽窃的倾向. 全球教育，4,137-155. 
  • DeLong, D., & Mehalik, M. (2013). 商业可持续发展道路上的机遇和障碍. 管理学报，13(3)，98-112.
  • DeLong, D. & McDermott, M. (2013). 当前的看法，突出 & 可持续性在市场营销课程中的流行. 营销管理学报，23(2)，101-116.
  • DeLong, D., & Elbeck, M. (2017). An exploratory study of the influence of soft and hard skills on entry-level marketing position interviews. 营销教育评论，28(3)，159-169.
  • DeLong, D., & Elbeck, M. (2018). Exploring the Effect of Personality Factors on Entry Level Marketing Interview Performance. Marketing Management Association Fall Educators Conference Proceedings, 1-7.
  • DeLong, D & 范德·舍伊，文学士 (2021) Transitioning to remote teams in principles of marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance. 商业教育，2009 (6)，357-364.
  • 范德·舍伊，文学士 & D. 德隆(印刷中). Adding Value to the Academic Conference Experience for Marketing Doctoral Students. 营销教育发展杂志.
选定的演讲
  • 范德·舍伊，文学士 & D. 德隆(2022年9月). Conferencing for the Next Generation: What do Marketing Doctoral Students Expect from Academic Conferences? Paper presented at the 22nd Marketing Management Association Fall Conference (San Antonio, TX).
  • DeLong, D. (3/22). 领先的迷你案例系列:DEI在实践中. Paper presented at the Marketing Management Association Spring Conference (St Louis, MO).
  • 范德·舍伊，文学士 & D. 德隆(2021年10月). Gathering in place: Marketing educator motivations to participate in virtual and in-person professional meetings. Paper presented at the 21st Marketing Management Association Fall Conference (virtual).
  • CJ Shultz & D. 德隆(2021年7月). 社会冲突与市场动态:元分析案例. 在第46届宏观营销会议上发表的论文(虚拟).
  • DeLong, D. & Vander Schee, B(2020年10月). Team role clarification: Improving student group project performance in principles of marketing. Paper presented at the Marketing Management Association: A Virtual Experience conference (virtual).
  • DeLong, D., & Whitney, M. (Oct, 2018). Campus sustainability: A longitudinal analysis of motivation for change. Paper presented at the biennial meeting of the Association for the Advancement of Sustainability in Higher Education (AASHE) (Pittsburgh, PA).
  • DeLong, D., & Macagno, T. (July, 2018). 最大化生活质量溢出效应. Paper presented at the 43rd Macromarketing Conference (Leipzig, Germany).
  • DeLong, D. & Macagno, T. (June, 2018). 企业环境中的可持续行为改变. Paper presented at the University of South Florida Social Marketing Conference (Clearwater, FL).
  • Macagno, T. & DeLong, D. (June, 2018). Corporate sustainability role in employees’ psychological contract and engagement. Paper presented at the 3rd International Symposium on Meaningful Work (Amsterdam, NL).
  • DeLong, D., & Macagno, T. (July, 2016). 可持续发展战略的组织扩散. 在第41届宏观营销会议上的论文(都柏林，爱尔兰).
  • DeLong, D. (March, 2009). 抄袭决定因素的比较分析. Paper presented at the 60th annual Convention of the Conference on College Composition and Communication (San Francisco, CA).
  • Craiger, J.P., Weiss, R.J., Butler, A., Goodman, D.F., & Dutcher, J. (1996). Navy Quality of Life: A comparison of latent variable models for rank and station subgroups. Paper presented at the annual meeting of the Society for Industrial Organizational Psychology, San Diego, CA
  • DeLong, D. & Gift, N. (2008年11月). The Price of Reduction: A Comparative Analysis of the Cost-Benefit Perceptions of Reduction Initiatives. Paper presented at the second biennial meeting of the Association for the Advancement of Sustainability in Higher Education (AASHE), Raleigh, NC
  • DeLong, D. (Nov, 2011). 向后期采用者推销可持续性. Paper presented at the annual Conference on Positive Marketing at Fordham University (New York, NY).
  • Conway, J.M., Jako, R.A., & Goodman, D.F. (1994). 选择访谈信度调节因素的元分析. Paper presented at the annual meeting of the Society of Industrial Organizational Psychology, Nashville, TN